Project e clothing was the first to popularize kitschy Middle American clothes with their campy Vintage Americana line. Project e’s first clothing line was introduced back in 1997 and was made up of timeless, often hokey designs inspired by billboards, restaurants, stores, and roadside signs. Project e continues to gain notoriety and has become a favorite among fashionistas, stylists and celebrities when they’re out on the town. The stylish Project e clothing frequently appears in national magazines, popular sitcoms, movies, award shows, music videos, and on many rock stars. The founders of Project e attribute the success of their clothing line to their drive to bridge the gap between gender, generation and size by offering everyday people an edge without attitude in their everyday clothing.